Bus Shelter’s Branding
Bus shelter’s branding puts up your brand at the eye level before a lot of people, ensuring their undivided attention every day. They are the best alternatives to create brand awareness where other OOH media are restricted. They assure a predominant impact and strategically located along busy streets in major metropolitan cities, Bus Shelters provide excellent exposure to pedestrian and vehicular traffic. Shelters give consumers something to look at while they’re waiting for the bus, making them particularly effective for advertising point-of-purchase and directional information.
• Stationary ad space located along busy bus routes
• Provides eye-level visibility to pedestrians and vehicular traffic in major cities
• Targets specific audiences and reaches areas that other out-of-home advertising can’t go
• Effective medium for point-of-purchase, ethnic or geographic marketing
Help them find you.
With more exposure comes new crowds looking for your company. According to one study, 75 percent of people somewhat rely on billboards to help them navigate. Many billboards have a message that gives their potential customers an idea of how to find their destination. This is a great way to draw attention to and shine a positive light on a business by offering value to the consumer.
Find the perfect location.
Billboard advertisements also make it extremely easy to target a specific audience demographic. With today’s technology, there are ways to create a demographic breakdown to show where the the majority of your target audience tends to go and then position your billboards where they’ll be seen by this exact demographic. This allows you to reach your target audience while getting them thinking about how they want to spend their money with you.
Show them what they want.
Outdoor advertising is necessary to reach the markets while they are already in shopping mindset. People are more likely to make their buying decisions in the car, therefore, advertisers need to use this to their advantage. Billboards are a great way to share your brand with the world and reach those who need your products and services the most. Your advertisement will influence potential customers to use your services rather than taking their business to one of your competitors.